MILO partners with Girls Got Game in Empowering Young Women through Sports
MANILA,
Philippines, 7 July 2015 –
A firm believer in the values that sports can offer, MILO has
partnered with Girls Got Game (GGG), a non-profit organization that
aims to empower young Filipinas with important life lessons through
sports. Designed for 10 to 12-year-old underprivileged girls, the
4-day inaugural camp concluded last month. As a partner, MILO came on
board by sharing their expertise on mounting sport events, coaching
athletes as well as providing sports equipment.
“MILO
and Girls Got Game share the view of sports as a valuable training
tool that equips kids with the right attitude to excel both on and
off the court. We are very excited about this partnership with GGG as
we work together to build champions in sports and in life,” said
Robbie De Vera, MILO Sports Executive.
GGG
was created by Krizanne Ty and Nikka Arcilla, who believe that the
adolescent
girl can end the cycle of poverty with the right education, the right
environment and the right attitude. Together with fellow passionate
sports fans and athletes, they set up GGG as a non-profit,
volunteer-based organization with the vision of
empowering young Filipinas with important life lessons through
sports. It serves as a platform for former female athletes to give
back and share their passion to girls eager to learn the sports.
More
importantly, GGG’s goal is to help instill values – such as
discipline, hard work, teamwork, confidence – within these girls in
the hopes of developing strong character formation. Coupled with the
right attitude, GGG aspires for these girls to uplift themselves and
those around them into better economic conditions.
“A
strong education and encouraging environment are critical but it is
just as important to build in these Filipinas the right attitude.
Through our sport camps, we wanted to show how these values can open
the doors to many opportunities that lead to rising above poverty
and creating a better life,” said Krizanne Ty, co-managing director
of Girls Got Game.
MILO,
a brand with a long-established history of building champions, shares
in this vision and the partnership with GGG reaffirms promoting the
value of sports.
“We
are very thankful for the support from MILO and hope to reach even
more girls with their help,” added Nikka Arcilla, co-managing
director of Girls Got Game.
Gretchen Ho has fun with the kids of Girls Got Game |
The
inaugural GGG sports camp invited over 92 participants from select
low-income communities where they were taught by professional coaches
and athletes the fundamentals of running, football, basketball, and
volleyball. Over the course of four consecutive half-day sessions,
the participants honed each sport’s fundamental skills through
competitive drills and scrimmages.
Aside
from this, the girls got to interact with female role models who
imparted their own experiences with sports and inspired these young
individuals to use it as an avenue to succeed in life. Among these
women were Ani De Leon-Brown, renowned Filipina triathlete and
11-time
Ironman
finisher; Marielle Benitez, 4-time UAAP Women’s Football champion
and current Philippine Women’s University Athletic Director;
Mariana Lopa, former UAAP Women’s Basketball player; and Gretchen
Ho, celebrity host and former UAAP Women’s Volleyball player.
(From the top, L-R): Nikka Arcilla(co-managing director of Girls Got Game), Gretchen Ho, and KrizanneTy (co-managing director of Girls Got Game) pose with some participants from the inaugural camp |
Sports
can be the agent of change for these girls and MILO believes that by
providing a safe environment where they can be challenged and learn
from mistakes, they will be given opportunities to develop a
Champion’s mentality and the winning energy to go beyond.
“MILO
believes in the power of sports and its ability to build character.
Sports are not just an extra-curricular activity, but rather a tool
that can inspire and create better opportunities. With Girls Got
Game, we hope these girls walk away with lifetime values and the
right attitude to create a better life for themselves,” added De
Vera.
Following
the success of their inaugural sports camp, two more camps are
scheduled for the year in October and December. Join in the fun and
support Girls Got Game and MILO by spreading the word! Let’s all
take part in empowering more young Filipinas reach their full
potential.
For
those interested to volunteer, partner, or sponsor to help the GGG
advocacy, visit www.girlsgotgame.ph
and follow Girls Got Game on Facebook (Facebook.com/girlsgotgameph)
and Instagram (@girlsgotgameph).
***Via Press Release
***Via Press Release
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